Start up.
Stronger.
JPG Coaching
Start up.
Stronger.
JPG Coaching
We’ve been where you are.
And where you want to be.

We’ve started, built, and sold food businesses. And we’re here to share our experiences with you.

JPG coaching offers you the wisdom of successful entrepreneurs, marketers, retailers, food scientists, production & operations experts with decades of experience to help you build a solid foundation for your brand.

We have helped over 500+ food companies and launched thousands of products and brands since 2009.

We’ve been where you are. And where you want to be.

We’ve started, built, and sold food businesses. And we’re here to share our experiences with you.

JPG coaching offers you the wisdom of successful entrepreneurs, marketers, retailers, food scientists, production & operations experts with decades of experience to help you build a solid foundation for your brand.

We have helped over 500+ food companies and launched thousands of products and brands since 2009.

We’ll meet you where you are.

Impassioned Entrepreneur

Launch your great idea with confidence.

Growing Business Owner

Overcome obstacles and reach the next level.

Established Business Leader

Conquer challenges and increase ROI.
Your success is within reach.
  • Turn your idea into a brand & a product
  • Plan for growth & expansion
  • Problem solve for better positioning, logistics, costs
  • Learn from our experience to focus & prioritize on impact

JPG Coaches share specific guidance, their own experiences, their deep industry insights – with you to help answer your questions about your business.

Coaching Modules

How To Start:

Select a module based on your current coaching needs and click to sign up.

Time Frame:

A series of five one-hour sessions scheduled over a period of 5-8 weeks.

Cost:

$2500 per module.

Marketing Insights
FIRST, DIG IN

Ensure the products you’re making and your growth plans align with your brand and your consumers. Review opportunities to sharpen your brand value proposition and map out new product launches.

THEN, GET CLARITY

You’ll come away with a roadmap for collecting & understanding consumer insights, even on a limited budget, using those insights to inform product development, and prioritization of marketing activations to support new product launches.

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Product Development
FIRST, DIG IN

Understand the critical steps in the R&D process, ensure formula scalability, explore ingredient sourcing options, understand basic regulatory parameters for ingredients, labeling, and any functional or nutritional claims.

THEN, GET CLARITY

You’ll come away with a roadmap for prioritizing product features, understanding COGS implications of those features, getting your recipe optimized for commercial production and future scaling as well as best sources for key ingredients. Come away prepared with the necessary questions you need to ask, elements that are negotiable, and how to negotiate your best product scenario.

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Manufacturing
FIRST, DIG IN

Explore the range of manufacturing options given your own scale. Approach co-manufacturer negotiations strategically. Understand ways to optimize your COGS and logistics.

THEN, GET CLARITY

You’ll come away with a roadmap for production options for the near-, medium-, and longer-terms, suggestions for scale-appropriate facility types (commercial kitchens, co-manufacturers, self-manufacturing) in the short-term, and the key elements to consider when selecting your manufacturing arrangements.  You’ll come away with an understanding of how to approach your selected manufacturing in a way most advantageous to your business needs.

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